Team
Not Just people,
but people
with passion.
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Our Team
In 2008 ELena and MAssimo combined their expertise to create a unique company and foster their undying passion for research and innovation. Elma Research has two teams working in close cooperation on all market
research studies conducted in Europe. Click down here to find out more!
Elena Ripamonti
Founder and CEO
I founded Elma in 2008.
I am driven by curiosity and use figures to interpret reality
My business keywords: numbers, challenges, improvement, team
My personal keywords: rock, on the road, Japan, Dalai Lama
E-mail: eripamonti@elmaresearch.com
T: (+39) 02 00631822
Massimo Massagrande
Founder and CEO
I founded Elma in 2008.
I have always been curious to find out what lies behind each phenomenon.
My business keywords: qualitative, insight, emotions, reason why
My personal keywords: travelling, Venice, nightlife, anthropology
E-mail: mmassagrande@elmaresearch.com
T: (+39) 02 00631821
IT Team
Erica Coretti
Director – Business Development
I joined Elma in 2018.
My philosophy is “thinking beyond the box”, leaving out the conventional for something innovative.
My business keywords: insight, partnership, new methodologies, understanding
My personal keywords: travelling, theatre, books, ethnic cuisine
E-mail: ecoretti@elmaresearch.com
T: (+39) 02 00631844
Anna Gaslini
Director – Head Of Qualitative Research
I joined Elma in 2008.
I believe creativity and lateral thinking are essential at work!
My business keywords: psychology, brainstorming, understanding, ethnography
My personal keywords: hasselblad, biker, rock, Ubik
E-mail: agaslini@elmaresearch.com
T: (+39) 02 00631825
Andrea Testore
Director – Quantitative Research
I joined Elma in 2013.
In my opinion, research has little to do with settling.
My business keywords: research, listen, visualize, share
My personal keywords: head south, (run like a) rabbit, (with a) white T-shirt and trainers
E-mail: atestore@elmaresearch.com
T: (+39) 02 00631837
Federico Vendramin
Director – Quantitative Research
I joined Elma in 2016.
Only a curious mind can lift the veil of certainty and uncover new worlds and possibilities.
My business keywords: interpreting, perspective, 100%, fragmenting
My personal keywords: ramen, frame, music, Old Fashioned
E-mail: fvendramin@elmaresearch.com
T: (+39) 02 00631849
Sara Carloni
Director – Quantitative Research
I joined Elma in 2008.
My mind is not a vessel to be filled but a fire to be kindled.
My business keywords: open mind, understanding, questionnaire, data visualisation
My personal keywords: sunny, desert, belly dance, feelings
E-mail: scarloni@elmaresearch.com
T: (+39) 02 00631826
Cristina Anfossi
Director – Qualitative Research
I joined Elma in 2016.
I love research and analysis as a way to understand and explain phenomena concretely.
My business keywords: active listening, qualitative, sharing, new methodologies for new scenarios
My personal keywords: my children, books, dancing, Ligabue
E-mail: canfossi@elmaresearch.com
T: (+39) 02 00631853
Simona Granata
Director – Qualitative Research
I joined Elma in 2014.
New discoveries feed my curiosity.
My business keywords: explanation, depth, point of view, holism
My personal keywords: bicycle, nature, Japan, friends
E-mail: sgranata@elmaresearch.com
T: (+39) 02 00631823
Valeria Bistulfi
Director – Qualitative Research
I joined Elma in 2019.
Research for me is a thrilling way to stimulate my curiosity.
My business keywords: partnership, creativity, insight, new technologies
My personal keywords: nature, travelling, sighthounds, Blade Runner
E-mail: vbistulfi@elmaresearch.com
T: (+39) 02 00631865
Francesca Venturi Visconti
Director – Qualitative Research
I joined Elma in 2017.
Go across words, thoughts and opinions to explore behaviours, needs and wishes.
My business keywords: observation, listening, connections, writing
My personal keywords: daughters, art, Peter Gabriel, travel
E-mail: fventuri@elmaresearch.com
T: (+39) 06 45428287
Lara Orlando
Director – Qualitative Research
I joined Elma in 2019.
Attention to details makes the difference.
My business keywords: listening, observing, curiosity, teamwork
My personal keywords: yoga, travelling, animals, TV series, Africa
E-mail: lorlando@elmaresearch.com
T: (+39) 02 00631850
Claudia Paschini
Director – Qualitative Research
I joined Elma in 2017.
I agree with Confucio: “Choose a job you love and you won’t work a day in your life”.
My business keywords: curiosity, international, active listening, never stop learning
My personal keywords: family, Elba island, music, conversation, culinary culture
E-mail: cpaschini@elmaresearch.com
T: (+39) 02 00631827
Ilaria Fortis
Research Manager – Qualitative Research
I joined Elma in 2014.
Little can be achieved without creativity.
My business keywords: discovering, profiling, concept, point of view
My personal keywords: summer, family, curious, chocolate
E-mail: ifortis@elmaresearch.com
T: (+39) 02 00631845
Giovanna Squadrelli
Associate Director – Qualitative Research
I joined Elma in 2020.
Qualitative research looks like an investigation in a detective film: you discover and analyze clues to retrace the reality and make predictions on what will happen in order to devise the right strategies.
My business keywords: curiosity, depth, team, concreteness
My personal keywords: motorbike, climbing, cats, Vasco
E-mail: gsquadrelli@elmaresearch.com
T: (+39) 02 00631850
Daniele Muntoni
Associate Director – Qualitative Research
I joined Elma in 2013.
If you have no questions, I think you are missing something.
My business keywords: cognition, complexity, social, motivation
My personal keywords: party, Lakers, android, ocean
E-mail: dmuntoni@elmaresearch.com
T: (+39) 02 00631836
Fabrizia Mombelli
Associate Director – Qualitative Research
I joined Elma in 2012.
I believe the simplest solution is always the best.
My business keywords: analysing, unmet needs, hypotheses, Aha-erlebnis
My personal keywords: spring, backpacking, Asia, neuroscience
E-mail: fmombelli@elmaresearch.com
T: (+39) 02 00631841
Giovanna Beretta
Associate Director – Qualitative Research
I joined Elma in 2020.
Transforming doubts and lack of certainties into the research of new and tailored solutions.
My business keywords: interpretation, discovery, discussion, empathy
My personal keywords: Northern Europe, Barney’s Version, Pizza, Design
E-mail: gberetta@elmaresearch.com
T: (+39) 02 00631873
Rosanna Di Salvo
Associate Director – Quantitative Research
I joined Elma in 2015.
I like to rely on figures and represent their meaning through forms and colours.
My business keywords: statistics, charts, infographics, trend
My personal keywords: Sicily, travelling, street food, pink power
E-mail: rdisalvo@elmaresearch.com
T: (+39) 02 00631842
Francesca Angelucci
Research Manager – Qualitative Research
I joined Elma in 2016.
See failure as a beginning not an end, it’s an opportunity to learn.
My business keywords: active listening, interdependence, answers, curiosity
My personal keywords: cuisine, social psychology, horror movies, Dublin
E-mail: fangelucci@elmaresearch.com
T: (+39) 06 45428287
Maura Costantini
Research Manager – Quantitative Research
I joined Elma in 2019.
“Where there is a will there is a way”
My business keywords: organization, passion, sharing, problem solving
My personal keywords: Yoga, flexibility, energy.
E-mail: mcostantini@elmaresearch.com
T: (+39) 02 00631867
Helga Costella
Senior Research Manager – Quantitative Research
I joined Elma in 2021.
The mind is like a parachute, it only works if you open it.
My business keywords: curiosity, precision, collaboration
My personal keywords: novelty, friendship, music, barefoot in the park
E-mail: hcostella-ext@elmaresearch.com
T: (+39) 345 3002824
Simone Gradilone
Senior Research Executive – Quantitative Research
I joined Elma in 2017.
Before you judge whether an answer is right you must consider whether the question was correct.
My business keywords: efficiency, challenge, summary, science
My personal keywords: Kahneman, Computer science, Progressive rock, Canon
E-mail: sgradilone@elmaresearch.com
T: (+39) 02 00631838
Mauro Caratozzolo
Research Manager – Quantitative Research
I joined Elma in 2016.
Having many doubts strengthens the few certainties you have.
My business keywords: interpretation, research, responsibility, self-awareness
My personal keywords: emotions, arts, travel, rationalism
E-mail: mcaratozzolo@elmaresearch.com
T: (+39) 02 00631854
Elisabetta Fabiani
Project Manager – PHV & Compliance Specialist
I joined Elma in 2019.
I love to understand the reasons that drive people to take specific actions and to analyse different points of view.
My business keywords: Insight, time, different views, active listening.
My personal keywords: Backpacking, progressive rock, cinema&series, beer&wine
E-mail: efabiani@elmaresearch.com
T: (+39) 06 45428289
Chiara Prudente
Project Manager – Syndicated Project Coordinator PHV & Compliance Specialist
I joined Elma in 2016.
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge”. Never stop learning.
My business keywords: accuracy, goal-oriented, numbers, teamwork
My personal keywords: smile, empathy, travels, animals
E-mail: cprudente@elmaresearch.com
T: (+39) 02 00631839
Giorgio Nocera
Junior Project Executive – PHV & Compliance Specialist
I joined Elma in 2021.
“The limits of my language mean the limits of my world”. Always in search of new forms of “life”.
My business keywords: global vision, process, method, interaction
My personal keywords: open mind, electronic music, bibliophilia, Berlin
E-mail: gnocera@elmaresearch.com
T: (+39)
Fabrizio Damin
Senior Project Manager – Data Analytics
I joined Elma in 2015.
Don’t let your life be sterile, be useful, blaze a trail.
My business keywords: data, statistics, analysis, precision
My personal keywords: Dolomites, outdoors, bike, Pink Floyd
E-mail: fdamin@elmaresearch.com
T: (+39) 02 00631848
Francesca Serra
Associate Director – Digital & Analytics Coordinator
I joined Elma in 2010.
I am convinced that the mind is like a parachute: it only works if it is open.
My business keywords: data, statistics, programming, analysis
My personal keywords: Naples, sun, family, travelling
E-mail: fserra@elmaresearch.com
T: (+39) 02 00631830
Stefania Serlenga
Associate Director – Quantitative Process Coordinator
I joined Elma in 2014.
I believe ideas are like sparks that can only be created by new stimuli.
My business keywords: programming, numbers, logic, questions
My personal keywords: vegetarianism, ethics, friends, motorbike
E-mail: sserlenga@elmaresearch.com
T: (+39) 02 00631846
Marco Modica
Project Manager – Online Programming
I joined Elma in 2018.
If something is important enough, even if the odds are against you, you should still do it.
My business keywords: questionnaire, respect, support, analysis
My personal keywords: music, football, balearics, cooking
E-mail: mmodica@elmaresearch.com
T: (+39) 02 00631856
Flaminia Scialpi
Associate Director – Qualitative Fieldwork Coordinator
I joined Elma in 2018.
Don’t let the world change your smile, let your smile change the world.” Positivity and willpower are the keys to achieving your objectives.
My business keywords: organization, responsibility, languages, learning
My personal keywords: brotherhood, green, zumba, cheerful
E-mail: fscialpi@elmaresearch.com
T: (+39) 06 45428288
Francesca Bertelli
Project Manager – Qualitative Fieldwork
I joined Elma in 2014.
I believe organisation and interaction provide the starting point to achieve success.
My business keywords: coordination, organisation, courtesy, perseverance
My personal keywords: motorbike, speed, music, sea
E-mail:fbertelli@elmaresearch.com
T: (+39) 02 00631835
Antonella Beriola
Project Manager – Qualitative Fieldwork
I joined Elma in 2011.
IThe results of your work are directly proportional to the efficacy of your strategy.
My business keywords: organisation, questions, perception, availability
My personal keywords: beach, friends, family, New York
E-mail:aberiola@elmaresearch.com
T: (+39) 06 45428280
Emilia Caffi
Senior Project Executive – Qualitative Fieldwork
I joined Elma in 2012.
There is only one thing that makes a dream impossible to achieve: the fear of failure.
My business keywords: programming, tenacity, patience, empathy
My personal keywords: family, friends, Juventus, sea
E-mail:ecaffi@elmaresearch.com
T: (+39) 02 00631831
Silvia Mora
Senior Project Executive – Qualitative Fieldwork
I joined Elma in 2018.
I believe that teamworking and good organization are essential to achieving our objectives.
My business keywords: teamwork, organization, accuracy, curiosity
My personal keywords: books, sport, friends, mountain
E-mail:smora@elmaresearch.com
T: (+39) 02 00631843
Daniela Olivi
Senior Project Executive – Qualitative Fieldwork
I joined Elma in 2018.
He who knows all the answers has not been asked all the questions.
My business keywords: curiosity, motivation, sharing, responsibility
My personal keywords: family, sun, sport, dancing
E-mail:dolivi@elmaresearch.com
T: (+39) 0645428286
Romina Silvestri
Associate Director – Quantitative Fieldwork Coordinator
I joined Elma in 2019.
Torture numbers, and they’ll confess to anything.
My business keywords: numbers, precision, curiosity, challenge
My personal keywords: snow, family, energy, gardening
E-mail:rsilvestri@elmaresearch.com
T: (+39)02 00631869
Mariù Adduci
Senior Project Executive – Quantitative Fieldwork
I joined Elma in 2009.
We should never stop chasing our dreams…if we really want them to come true.
My business keywords: curiosity, empathy, intuition, problem solving
My personal keywords: Africa, ethics, people, sun
E-mail:madduci@elmaresearch.com
T: (+39)02 00631820
Beatrice Izzo
Project Manager – Quantitative Fieldwork
I joined Elma in 2017.
Curiosity is the cornerstone of my life and work.
My business keywords: teamwork, compassion, organization, perseverance
My personal keywords: family, friendship, loyalty, travelling
E-mail:bizzo@elmaresearch.com
T: (+39)02 00631852
Federica Magni
Senior Translator
I joined Elma in 2021.
Never stop believing in your dreams and in yourself.
My business keywords: motivation, curiosity, know-how, reliability
My personal keywords: travelling, languages, sun, music, family
E-mail:fmagni@elmaresearch.com
T: (+39) 06 3220917
Giuseppe Coviello
Senior Graphic Designer – Graphic Designing
I joined Elma in 2015.
I think we should never stick to ideas, if these can change and become even stronger.
My business keywords: create, resize, align, export
My personal keywords: Berserk, perseverance, trains, sand
E-mail:gcoviello@elmaresearch.com
T: (+39) 02 00631828
Andrea Panetta
Senior Graphic Designer – Graphic Designing
I joined Elma in 2018.
Creativity is the act of putting two and two together to make five.
My business keywords: colours, creativity, respect.
My personal keywords: Arts, travelling, curiosity, food and red wine.
E-mail:apanetta@elmaresearch.com
T: (+39) 02 00631851
Davide Stroppa
Director – Head Of Finance – Italy & Uk
I joined Elma in 2017.
Goal setting is the strongest human force for self-motivation.
My business keywords: accuracy, zeal, respect, discussion
My personal keywords: family, motorcycle, Dolomites, football
E-mail: dstroppa@elmaresearch.com
T: (+39) 02 00631859
Manuela Caligiuri
Director – Head Of HR – Italy & Uk
I joined Elma in 2021.
In my role, I learned that: “The hardest thing is to define a path for ourselves, because humans must choose. Therein lies our strength, the power of our decisions.”
My business keywords: empathy, communication, teams, innovation
My personal keywords: well-being, family, shopping, friends
E-mail: mcaligiuri@elmaresearch.com
T: (+39) 02 00631874
Samanta Roncali
Senior Accountant – Finance & Accounting
I joined Elma in 2009.
I believe beauty is everywhere, also in figures that add up.
My business keywords: deadlines, precision, organisation, adaptability
My personal keywords: travelling, sea, shopping, make-up
E-mail: sroncali@elmaresearch.com
T: (+39) 02 00631824
Paolo Lissoni
Accountant – Finance & Accounting
I joined Elma in 2018.
Honesty and kindness make the world a better place.
My business keywords: organization, team work, responsibility, courtesy, availability
My personal keywords: Family, music, motorsport, friendship.
E-mail: plissoni@elmaresearch.com
T: (+39) 02 00631824
Paola Mandruzzato
Office Assistant – HR & Office Services
I joined Elma in 2018.
Everything you desire is just waiting to be realized.
My business keywords: smile, organization, collaboration, availability
My personal keywords: love, dream, my dogs, Weissenbach
E-mail: pmandruzzato@elmaresearch.com
T: (+39) 02 00631833
UK Team
Roberto Cortese
Senior Director
I joined Elma in 2019.
I’m driven by helping clients’ solve their challenges. I love to do that by fusing together different perspectives, methods and skills that deliver pragmatic results.
My business keywords: partnership, creativity, results, fun
My personal keywords: politics, Indian cuisine, techno music, what I haven’t discovered yet
E-mail: rcortese@elmaresearch.com
T: (+44) 2030929793
Mimma Mercadante
Head of International Quantitative
I joined Elma in 2021.
I am fascinated and stimulated by making numbers and data come to life to tell a story and produce insights for clients.
My business keywords: teamwork, dedication, curiosity, satisfaction
My personal keywords: nature, family and friends, “don’t wait for the storm to pass, but learn to dance in the rain”
E-mail: dmercadante@elmaresearch.com
T: (+39) 340 568 3033
Beatrice Redi
International Client Partner
I joined Elma in 2021.
I am driven by helping clients find solutions they will love and will be proud to share .
My business keywords: team work, integrity, creativity, empathy
My personal keywords: family & friends, art, nature, multicultural
E-mail: bredi@elmaresearch.com
T: (+39) 349 1525724
Gregg Quy
Senior Director
I joined Elma in 2020.
I am passionate about understanding the human experience, how and why people make the decisions they do, and how to effectively motivate behaviour change.
My business keywords: Insight, Ontology, Connection, Story-Telling
My personal keywords: Natural World, Rowing, Travel Exploration, Scientific Curiosity
E-mail: gquy@elmaresearch.com
T: (+44) 2030929710
Maggie Monney
Operations Director
I joined Elma in 2020.
I’m fascinated by human behaviour and love finding out what drives and motivates people; and how I can contribute in helping them achieve their full potential.
My business keywords: connection, empowerment, curiosity, unity & strength
My personal keywords: salsa dancing, laughter, music, nature, friendship
E-mail: mmonney@elmaresearch.com
T: (+44) 2030929710
Rajiv Soorkia
Associate Director
I joined Elma in 2020.
I like to help clients solve their business issues. I get a buzz out of problem-solving, and enjoy developing innovative solutions to improve effectiveness and maximise efficiency.
My business keywords: Curiosity, Creativity, Teamwork, Excellence
My personal keywords: Family, Friends, Travel, Sport
E-mail: rsoorkia@elmaresearch.com
T: (+44) 2030929710
Tessa Montague
Associate Director
I joined Elma in 2021.
I love understanding why people do what they do! Our lives are packed with experiences that shape our beliefs; in research it’s a privilege to listen to people’s stories and understand what drives them…
My business keywords: clarity, understanding, empathy
My personal keywords: running, hills, tranquillity, pets
E-mail: tmontague@elmaresearch.com
T: (+44)
Sirin Darcan
Director, Data & Reporting
I joined Elma in 2020.
I’m driven by helping internal and external clients’ to help them to get the most useful answers for their business questions. As a passionate researcher and a statistician, my focus is provide valuable outputs and support continuous change and improvement.
My business keywords: teamwork, data, delivery, communication, diversity
My personal keywords: amily & friends, movies, nature, visit new places and meet new people and cultures
E-mail: sdarcan@elmaresearch.com
T: (+44) 7534218204
Hailey Macdonald
Research Manager
I joined Elma in 2020.
Working in research means being analytical and creative – asking why, but also asking “Why not?”
My business keywords: Narrative, numbers, innovation, practicality
My personal keywords: Books, friends, city life, family
E-mail: hmacdonald@elmaresearch.com
T: (+44) 2030929710
Giulia Uggeri
Research Executive
I joined Elma in 2019.
You can’t stop the waves but you can learn how to surf. Challenges are part of the game!
My business keywords: active listening, curiosity, unmet needs
My personal keywords: energy, martial-arts, cross-cultural perspective
E-mail: guggeri@elmaresearch.com
T: (+39) 3331892440
Benazeer Sumaiyah Woomar
Junior Project Manager
I joined Elma in 2020.
I am intrigued about how people view the world as it develops and how I can contribute to making a change to better their lives. I am passionate about making a difference in the world.
My business keywords: passion, curiosity, development, inspire
My personal keywords: family, friends, food, fun, travel
E-mail: bwoomar@elmaresearch.com
T: (+44)
Nefertari Buchanan-Sewell
Research Executive
I joined Elma in 2020.
I am someone who is passionate about understanding individuals and our complex social environments. I am motivated to contribute to research to empower people and to benefit our communities.
My business keywords: curiosity, innovation, empathy, analytical
My personal keywords: food, travel, adventure, music, family
E-mail: nbuchanan@elmaresearch.com
T: (+44)
Alice Holt
Graphic Designer
I joined Elma in 2020.
I am passionate about all things design and bringing stories to life.
My business keywords: collaboration, excitement and nurture
My personal keywords: swim, doodle and cats
E-mail: aholt@elmaresearch.com
T: (+44)